Job Details - YouTube Channel Manager (Warner Bros International Television Production)
The Group Digital team is a growing unit within Warner Bros. International Television Production Ltd (WBITVP) that spans all of its TV productions companies both in the UK and overseas. With a diverse range of skills in a small, agile team, its global remit is two-fold:
1.To re-purpose, promote, monetise and manage existing IP from the group on emerging digital and social platforms.
2.As a consultancy resource to the group companies advising on digital and social strategy as they develop and produce new TV and digital commissions, as well as producing digital content to support our IP.
Primary Purpose of the Job
To edit quality, effective and compelling video content for YouTube and other Social Media platforms linked to existing WBITVP productions and original digital content developed from within the WBITVP group of companies. To upload, schedule and optimise video content on YouTube channels to agreed strategies and manage the ongoing operations of those channels. To be an active part of the creative process across the whole digital team, contributing to new ideas and responding to new opportunities in the constantly evolving digital space.
You will be expected to:
Select and edit TV clips for YouTube and other social platforms using Premiere Pro
Upload and schedule videos as per the publication schedule
Optimise videos - titles, descriptions, metadata, keyword SEO
Write and update copy for video and channel descriptions
Ensure the channel adheres to YouTube and Warner Bros. best practice
Create and optimise thumbnails using Photoshop
Community management - daily interaction with audiences (comment, like etc), plan and publish on the community tab (when the channel reaches 10k subs)
Community building - grow subscriber base using optimisation, curation and publication
Liaise with production teams to source assets and materials
Monitor and evaluate analytics to understand channel growth and audience development
Edit original content to support TV productions for YouTube and other social platforms
Occasionally edit of taster tapes and sizzle reels for the WBITVP group of companies
Create graphic assets for social platforms when required
Organise and maintain an efficient edit system with consistent production values
Manage your own time effectively, often balancing numerous projects simultaneously
Occasionally attend location shoots of original content
Contribute to regular channel reviews to improve all key metrics
Liaise with key personnel within the WBITVP group of TV production companies to ensure the successful delivery of creative assets and edits
Keep up to date with creative trends and technical developments in the digital and social media industries. Bring new ideas and opportunities to the team and the company as a whole
Be flexible with requests and the development of the role. Social and digital content is a fast-changing sector of the media industry and we are expected to be the experts within the WBITVP group of companies. The above list is of responsibilities is indicative of the role but by no means the extent of it.
Education and Work Experience:
At least 2 years working in digital media / digital production editing video content for social platforms and managing the publication and metadata surrounding it.
Experience at working within the TV broadcast industry is desirable but not essential
Education or training in Digital Content Producing / Video Production is desirable but not essential
Skills And Abilities:
Proven ability to edit video content on Premiere Pro to a solid creative and technical standard
Proven experience at creatively managing YouTube or other social channels
Strong attention to detail and consistency across multiple short-form videos
Organisation and management of video workflows to safeguard creative IP logically and efficiently
Experience and understanding of YouTube tags and content management systems
Ability to create and manipulate images in Photoshop
Ability to write concise and effective video titles and descriptions
A deep understanding and appreciation of short-form video content on social platforms: What’s hot right now? What trends and techniques can we apply to our own content? How can we compete in this dynamic and exciting new space?
Experience with video codecs and compression techniques